Sep 9, 2015
If you're wondering what UX is, don't fret: it's simply a term that refers to the user experience. How will your visitors interact with your site, and how will they feel as they navigate through it? Will they get lost? Will they see your most important information? Can they easily find what they're looking for?
These are all important aspects of the user experience. Your end game: create an engaging, effortless, and frustration-free experience for your visitors. Here are some tips that you can start implementing to provide the best user experience:
Keep it consistent
Don't keep users guessing. Users should not be confused about how to navigate your site or about what certain terms mean. As well, stay consistent with internet standards!
How you can apply this NOW:
-Place your key elements in the same place on each web page. For example, if you keep your social media icons in the footer on the right hand side, maintain this consistency across the pages.
-Keep the tone of your content consistent with the design- should you use a funny, laid back approach or a professional, straightforward voice?
-Don't underline text unless if it's a link, as it is generally understood that underlined words are links. If you underline regular text, this may confuse and disappoint visitors who try to click on them.
Don't make your site a memory game
Visitors do not want to have to memorize the exact path they took in order to navigate through your site.
Apply this NOW:
-Link the logo back to the home page so that users can return to the home page at any time.
-Keep the menu visible on all pages, and make sure the font and text is easy to read.
Optimize the mobile flow
We've mentioned it before: more and more users are using their smart phones as their main mode of internet surfing. Make sure you're ready!
Apply this NOW: *for Website.com site builder users, click on the mobile icon in the top left corner to access the mobile editor
-Make sure text is not too small.
-Space links and buttons far apart so they can be clicked on easily.
-Make contact info clear and easy to find- visitors often turn to their smartphones to quickly find this key information, so don't play hide and seek with this information.
In general, don't make your site annoying!
A good rule of thumb is to ask yourself: how would I feel if I stumbled across this site?
Apply this NOW:
-Don't set your music on autoplay. It's intrusive and in most cases, very unwelcome.
-Don't overdo it with the menu. Ask yourself- do you really need more than 10 pages on your menu? This makes for difficult navigating and makes your website look untrustworthy.
-Organize your text so that is is easy to skim. Use headings and columns to divide and sum up your content. Overall, if you plop down a lot of complicated text on your site, don't expect users to find it endearing.
What do you think of our tips? Do you agree or disagree? Let us know your thoughts, we're listening!
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