Apr 9, 2015
You've heard it before: you need a blog. But why? If you need some more convincing, here's why you need a blog right now:
Give 'em what they want
What do your customers need? Anticipate what your readers would like to see, and deliver it to them. They'll be happy to know that you're thinking of them! Tutorials, industry pointers, exclusive deals, and product reviews are just a few ideas of articles that your customers might be on the hunt for.
Drive traffic to your website
You've heard the cliche, "Content is King," but what does that even mean? Having up-to-date, quality content is one of the best ways to drive traffic to your site and improve your reputation in the eyes of both website viewers and search engines! Continuing to add interesting articles to your blog will prevent your site from becoming stagnant. This will also draw visitors as you build a reader base.
Establish yourself as an expert
A blog is a great avenue to share your knowledge and expertise, helping you build credibility in your industry. Who knows? You might be the next guru that everyone's been waiting for.
Lastly, a blog is a great opportunity for your customers to get to know the real you. Feature an employee, give a sneak peek into your company culture, or reveal some exciting company news. This is your chance to take a relaxed tone and shine like the star that you are.
Have we said enough to convince you? You can add a blog to your website right within the Website.com editor. Just add a page, and choose "Blog." Have fun and let us know how it goes!
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