Oh Instagram. You either love it or hate it. Some seem to thrive on this social media giant. They effortlessly curate a beautiful selection of content, build genuine relationships and cleverly engage with their ever-growing following. For others, the word “daunting” comes to mind. Instagram can seem like a mysterious monster, requiring hours of effort, […]
Whenever we visit a website, we unknowingly rate it by its usability, its accessibility and its efficiency. The higher these three aspects are, the more likely we will stay and engage with the content. So, when creating our own website, we need to keep these guidelines in mind and aim to create something that people […]
It seems like a heavy task eh? When you think about your online store, your mind is probably fostering a tornado of “Don’t-Forgets” – payment options, product pictures and descriptions, website design – are you nauseous yet? Believe it or not, it doesn’t have to be this way. Building your online store can be easy […]
We create connections with others—we create connections every single day and we get to know people based on their interests, behaviors or even goals in life. Your website, in many ways, behaves like a person. In order for your website to create connections, it needs to know it’s audience. This is what digital analytics is […]
Search Engine Optimization (SEO) can consume a lot of time if you’re always looking to add content to your website, or even if you’re constantly updating your keyword strategy to compete against others. However, if you have limited time to work on SEO, here are the three things that you can do to help your […]
You’ve probably come across a thank you page without evening realizing it because it comes in so many different forms. When you complete your online order or when you sign up to be on a mailing list, you’re redirected to a thank you page. These are all examples of thank you pages, and its powers […]
Growing up, we’ve always been reminded to look beyond the physical – it’s what’s on the inside that matters, don’t judge a book by its cover – but in reality, we’ve actually been doing the opposite all our lives (sorry mom). Most of our decisions are subconsciously based off first-impressions and quick glances – and […]
A contact page typically gets more page views than any other pages on a website. It’s where visitors find ways to contact and connect with a business. As a website owner, these attempts of contact and connect are valuable – it’s where relationships with your potential customers begin. Unfortunately, we’ve all seen too many contact […]
It wasn’t that long ago when you would put all of your search engine optimization (SEO) efforts on using the right tags, finding quality back-links, keyword-stuffing your site content and outbidding your competitors on specific keywords. It was an ongoing commitment of money, time and resources, and still, there was no guarantee that you can […]