Congratulations – you’ve created your website and hit publish, and now your website is live and ready to receive visitors.
Now what’s next?
It’s important to remember, your website isn’t a “set it and forget it” tool. To stay professional, trustworthy, and conversion-focused, it needs regular care and maintenance.
With the Website.com builder, maintaining your site is simple, but consistency is key.
A well-maintained website stays:
- Up to date
- Polished
- Optimized for conversions
A maintained website shows your audience you care about your business and their experience.
There are different tasks that you can take to maintain your website on a weekly, monthly, and quarterly basis.
Weekly Website Maintenance Tasks
Check your performance.
Use tools like Google Analytics and Search Console to understand visitor behavior. Check if users are dropping off, or are pages underperforming. You can apply small tweaks to your website design or content.
Monthly Website Maintenance Tasks
Focus on performance and security.
Site security is important. Make sure you change your login password regularly. In the Website.com member dashboard, make sure you have a security password and question set up so you have a way to verify your identity if you need to claim ownership of your website if anything happens.
You can access the your password information in the member dashboard: click My Account, and then Password and Security.
Having SSL is important for your website, which is why Website.com automatically provides SSL for free for your website.
Backups of your site design are important so you don’t lose your hard earned work if anything happens.
Make sure you regularly make backups of your site design, and you can easily do that in the Website.com site builder by clicking on Site Settings > Site History. Save versions of your website design periodically and before you make design changes.
You’ll also want to check for any hiccups in the user experience of your website, and make sure all internal links and buttons are leading to where you want them to go. You’ll also want to check and fix any broken links.
Especially if you have a website that includes links to external websites, like a news article talking about your business, or a link to a website that collaborated on a guest post, make sure those links are still in existence and up to date.
Overall, the goal is to keep everything running smoothly.
Quarterly Website Maintenance Tasks
Now every few months, review your content.
Ask yourself:
- Is my website content still relevant?
- Are my SEO titles and descriptions effective?
Fresh content keeps your site visible and engaging. Make sure the images and text content on your website best represent your business and provide the services that people are wanting now.
As trends and needs are always changing, be honest with your assessment and see if you need to make some updates to be as competitive as possible.
Fresh content also signals to Google and search engines that your website is relevant, so it helps to make changes from time to time.
Yearly Website Maintenance Tasks
Once a year, take a step back.
Is your design still aligned with your brand?
If not, it might be time for a refresh. Just make sure you save a copy of your website in the site history before you make any major changes.
If you reset your template, all of your website content will be replaced, so you’ll need to start your website from scratch.
Another option may be just to change the site fonts and colours, add a new logo, or add or rearrange site sections.
So that’s it! With regular maintenance using website.com, your site won’t just exist, it will perform.
Want to watch a video with these tips in action? Here you go!