Congratulations! You’ve created a beautiful website, and now you’re waiting for clients/ customers/ readers to find you.
However, it isn’t just that easy for visitors to know your website exists! You may need to implement some promotion and SEO techniques to make sure the right people are able to find your website. Promotion is key to ensure your amazing website can actually be found. You also want to make sure your website is found by “sincere” visitors, that is, visitors who are looking for your services through a search engine, like Google. Sincere website visitors are more likely to become a customer, client or fan!
If you’re not getting the traffic you’ve been hoping for, check that you have incorporated these promotion methods. These methods can boost your ranking on Google and entice more sincere website traffic.
Is your website mobile-optimized?
Having a mobile-optimized version of your website is now a ranking factor that search engines (such as Google) favour. Plus, as of 2016, mobile and tablet traffic has overtaken desktop traffic, which means having your website viewable on smart devices is more essential than ever.
To create a mobile version of your web page in the Website.com website builder, just click the mobile icon on the top centre of the builder. You can use Smart Layout to quickly position and resize the elements for mobile. Next, move the items around to refine the placement further, click on the Pages dropdown to turn on the mobile view for the page, and then Publish the newly mobile optimized changes.
Do you have a blog with useful content?
Keeping an updated blog indicates to search engines that your website is active and useful, prompting them to rank your website higher on search engine results. A blog with relevant content can also help visitors find you when they are looking for solutions, and can also help establish you as an expert in your industry.
Easily add a blog in the Website.com website builder, just click the Blog icon on the left, and choose + Create Blog Now.
Do you use targeted keywords throughout your website?
Define the specific search terms that you would like to be discovered for, such as “best dentist in Oklahoma” or “dentist with free consultation,” etc. Ensure that you use your targeted keywords and terms throughout your website to increase your chances of being ranked higher for those search terms. Make sure these terms are used organically throughout your website – avoid “keyword stuffing” at all costs.
Do you use location specific keywords?
Similar to the point above, including your location name and neighbourhood in your titles or within your content can help you be found in local searches. This is great if you serve a lot of local clients, or are a local business.
Have you set up Page and Website titles and descriptions?
Adding titles and descriptions can let search engines know what your website is about! It can also appear with your website title in the search engine results, so good titles and descriptions can entice visitors to enter your website.
To add a website title and description: In the Website.com website builder, you can add a website title and description in Site > Site Settings > SEO & Analytics > SEO.
To add a page title and description: In the website builder, click on the Pages dropdown on the top left. Click on the gear icon beside the web page you want to set the title and description for, and click the SEO tab to set your Page Title, Page Description, and Page Keywords.
Is your website PageSpeed optimized?
Google prioritizes your page loading time, so ensuring your web pages load quickly can help Google rank your website higher for search engine results.
For Business Basic plans and above, you can access the PageSpeed optimization tool to prioritize Google when rendering your web page elements. Find the PageSpeed tool in the Website.com website builder under Site > Site Settings > SEO.
Do you share about your website on your social media channel?
Don’t be shy! Be sure to link your website on your social media profiles, and share your website URL on your channels to let people know about your website.