Are you losing business due to these common UX mistakes? When you design your website, keeping the user experience in mind can help you encourage trust and lead to conversions. The bottomline: UX mistakes could cost you potential clients or customers.
Learn how to identity and quickly fix them, even if you’re not a designer, so that you can transform your website into a high-converting website to help your business succeed.
UX Mistake 1: Complicated Sign Up Forms
The first user mistake that site owners may make is by having a complicated sign up form on their website.
Even though you may be eager to collect as many details as you can from clients, making your contact form concise and clear will make it welcoming for visitors to enter their information and get you one step closer to convert.
Just ask for what’s absolutely necessary, and keep labels clear, and be sure to prioritize the key information needed.
Another crucial element is to ensure there is a message to confirm the success of the contact form after it has been submitted. Be sure to thank visitors for their submission, and give them information about what the next steps are, or what they can expect. For example, you can inform them of an estimated wait time for a response.
UX Mistake 2: Inaccessible Design Elements
The second mistake that site owners may overlook is having inaccessible design elements.
One key feature not to overlook are descriptive alt text and captions for all of your images.
In the Website.com site builder, to add alt text to an image on the site builder, just click on the image, and you’ll see on the side panel an option to add alt text. Next, use descriptive language to explain exactly what the image is about.
You also want to make sure your text is easy to read. Don’t use font sizes that are too small, and good color contrast is very important to make sure text pops from the background, making it easier to read your text.
To adjust the fonts or colours on your website, click Site Design on the left side panel.
If you click on Site Fonts and choose a font pack from there, the font sizes across your website are preselected with legibility in mind.
If you want to further customize any text within a section, you can just click on the text on the section, and look in the left side panel.
You can adjust the font size either by clicking up or down, or if the font is applied to multiple blocks in a section, you can click on the font size link and adjust the font sizes from here.
To change your colour combinations, choose Site Design > Site Colors. Now from there, you can choose a designer made combination, or edit the current theme colors.
UX Mistake 3: No Visual Hierarchy
A user experience mistake that can make a huge difference for your conversions not having a clear visual hierarchy.
With your website design, you want to make sure the most important information and call to actions are more prominent that any supporting content.
The good thing is that a lot of the sections on the website builder are made up of a title, then a subtitle and description. Just ensure that you keep your important information in the larger text items.
For buttons on your website, you may just want to have one call to action.
Overall, by having too much conflicting information on your website, it may cause decision paralysis. Make sure the mission of your website is clear, and the call to action is consistent across your site.
UX Mistake 4: Inconsistent Design
One bonus UX tip would be to avoid having inconsistent design. Inconsistent design includes graphics in different styles, font styles or sizing that are all over the place, etc.
Inconsistent design leads to a lack of brand cohesion, which can overall make your website complicated for users, or even have them lose trust in your brand.
When your branding is consistent and clear, it makes it easier for visitors to know exactly what you offer and make an easy decision to trust your brand and move forward.
We hope you can look over your web design and make these simple tweaks to get more conversions on your website and provide a better experience for your site visitors.
Want to watch a video and see the UX fixes within the Website.com site builder? Watch along here: